The name of this social enterprise already says a lot: Arquitetura na Periferia (“Architecture in Periphery”, in Brazilian Portuguese) is an unique initiative that provides housing improvement to low-income neighborhoods in Brazil. What its name does not say is that this is a project made by and for women. They are the ones who plan, design and get their hands dirty. They are the ones who believe in each other and in their own potential. Inspired in the feminine icon, we have developed a singular graphic shape that communicates the women’s leadership in this scenario.
Made with the concept “women are the key”, the visual identity expresses the ideas of emancipation, trust, knowledge and habitation in a minimalist and a symbolic approach. Just as like the other graphic elements, Nexa and Cera Pro Bold are rounded, geometric and strong typographies. Therefore, they were chosen to support this brand system. Nexa is used for the campaign logo. Cera is used for setting both slogans and smaller text, such as information on business cards.