Design which reflects the heart and soul of a country is essential when branding an entire nation. We approached this challenge with simplicity and accuracy, using sustainability as a driving force.
A cohesive, strategic yet practical brand identity program was created for the Council for the Promotion of Sweden (Ministry for Foreign Affairs, Visit Sweden, Business Sweden and the Swedish Institute). This is a brand identity that needs to unify the organizations as well as clearly represent each individual institution when communicating Sweden abroad.
The identity includes a custom typeface named Sweden Sans. It comes in 4 styles; Light, Regular, Bold, and the Arabic version. Old road signs, monospaced fonts, classic sans serifs and Scandinavian design influenced and inspired us in the design process.