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Sweden – The face of a nation

Contributed by So Type on Nov 17th, 2018. Artwork published in .
Sweden – The face of a nation 1
Source: soderhavet.com Söderhavet. License: All Rights Reserved.

Design which reflects the heart and soul of a country is essential when branding an entire nation. We approached this challenge with simplicity and accuracy, using sustainability as a driving force.

A cohesive, strategic yet practical brand identity program was created for the Council for the Promotion of Sweden (Ministry for Foreign Affairs, Visit Sweden, Business Sweden and the Swedish Institute). This is a brand identity that needs to unify the organizations as well as clearly represent each individual institution when communicating Sweden abroad.

The identity includes a custom typeface named Sweden Sans. It comes in 4 styles; Light, Regular, Bold, and the Arabic version. Old road signs, monospaced fonts, classic sans serifs and Scandinavian design influenced and inspired us in the design process.

Design by Söderhavet.

Sweden – The face of a nation 2
Source: soderhavet.com Söderhavet. License: All Rights Reserved.
Sweden – The face of a nation 3
Source: soderhavet.com Söderhavet. License: All Rights Reserved.
Sweden – The face of a nation 4
Source: soderhavet.com Söderhavet. License: All Rights Reserved.
Visit Sweden is a website with travel info.
Source: visitsweden.com License: All Rights Reserved.

Visit Sweden is a website with travel info.

Sweden.se is the official site of Sweden.
Source: sweden.se License: All Rights Reserved.

Sweden.se is the official site of Sweden.

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  • Sweden Sans

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