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Lino Lager beer label

Contributed by Nick Sherman on Oct 15th, 2018. Artwork published in .
Lino Lager beer label 1
Photo: Nick Sherman. License: CC BY-NC-SA.

Lino Lager is a special limited bottling of Royale Brewing’s Pilsner that was created as a collaboration with Stumptown Printers on the occasion of TypeCon 2018 to celebrate Ottmar Mergenthaler and his Linotype machine.

Appropriately, the label was typeset entirely on a Linotype machine and letterpress printed.

The design features Olympian, a highly under-appreciated typeface by Matthew Carter and one of the last typefaces designed for hot metal typesetting. Also present are DeVinne Condensed Outline [or Howland Open, see comments], Spartan Heavy, a handful of miscellaneous dingbats, plus decorative elements made with Linotype border matrix slides 6 point 1317 (for the orange diamonds) and 4 point 1617 (for the small double-dot rows).

See more info and images on the Fiddleink site.

Lino Lager beer label 2
Brian Scott Bagdonas. License: All Rights Reserved.
Lino Lager beer label 3
Brian Scott Bagdonas. License: All Rights Reserved.
Lino Lager beer label 4
Brian Scott Bagdonas. License: All Rights Reserved.
Lino Lager beer label 5
Brian Scott Bagdonas. License: All Rights Reserved.




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6 Comments on “Lino Lager beer label”

  1. It does not look like DeVinne Condensed Outline (I don’t think it exists). I’d rather say it looks like Howland Open.

  2. Agreed! I’ve adjusted the typeface credits. Here’s a sample of Howland Open for comparison. Linotype’s version was simply named “Condensed Outline”.

  3. Yes, the Linotype version was officially called Condensed Outline, and marketed alongside “De Vinne Outline” in their big red catalog. The folks at Stumptown referred to it as “30^53 DeVinne Condensed Outline” when I asked for the detailed type IDs, so it’s possible that’s just how they have it labeled at their shop.

  4. Sorry Nick, I did not mean to be exaggerately nitpicking, it’s just that I am working on digital versions of both and now the forms are beginning to become very familiar… :-)

    Yes, they surely made some “mix and match” when marketing, also considered it was seen as a “titling companion” to De Vinne.

    And many thanks for the link: the Linotype later outline version of De Vinne is very nice!

  5. No need to apologize, Claudio – nitpicking is good! I’ll look forward to seeing your digital interpretations. Will you merge the underlying concepts from both designs into a cohesive type family, or are you sticking to more literal revivals?

    Also, all the thanks for that link should go to David MacMillan who made the scan and posted it to his wonderful and under-appreciated site, Circuitous Root. It’s a treasure trove!

  6. Sorry Nick, I totally skipped this.
    No, no merging at all. The most possible literal digital revivals, if I can manage to find enough source material for Howland, which is less easy than De Vinne.
    I will try to keep updated the Typedrawers discussion that I started as well.

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