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Protz Studio business cards

Contributed by Frode Helland (Monokrom Skriftforlag) on Nov 14th, 2018. Artwork published in
circa 2017
.
    Protz Studio business cards 1
    Source: http://smith-diction.com License: All Rights Reserved.

    Nina Stössinger’s Nordvest typeface plays a supporting role alongside the lettered logotype in Protz Studio’s visual identity, designed by Smith & Diction in 2017. Protz Studio is a husband-and-wife architecture firm/custom tile maker based in Tucson, AZ. Sadly, their website defaults to a Google font.

    Protz Studio business cards 2
    Source: http://smith-diction.com License: All Rights Reserved.
    Protz Studio business cards 3
    Source: http://smith-diction.com License: All Rights Reserved.

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    • Nordvest

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    1 Comment on “Protz Studio business cards”

    1. Nov 14th, 2018  10:51 am

      In their case study, Smith & Diction discuss the origin and inspiration of the custom letterforms used for the logo:

      […] the R is based on some typography from Othmar Motter [i.e. Motter Ombra, 1972] to give it that transient, not old but not quite new vibe.

      The font used on the website of Protz Studio is Zilla Slab. I don’t think it can be dismissed as (just another) Google font, which seems to be imply an uninspired, ubiquitous choice, maybe even a certain mediocrity in terms of originality and quality. Zilla Slab is a typeface family designed by Typotheque for Mozilla and released in 2017. It’s a solid and fresh choice and it doesn’t strike me as being overused. Any font that is made available under the SIL Open Font License can be hosted by Google—and by anyone else. In other words, it’s a Typotheque font, not a Google font.

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