John Mayer summed up the aesthetic of Fatal Farm’s music video for “New Light” in this tongue-in-cheek Instagram post:
I needed to make a video for New Light but nobody could agree on a budget, so I went to a place downtown and made this with a company that usually does birthday and Bar Mitzvah videos.
The title card follows suit, with conspicuously pixellated and scaled type: Cortado, stretched Helvetica, an unidentified narrow sans and a typeface in the vein of Huxley Vertical — it could be Turista Flaca(Nick’s Fonts).