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Endless Possibilities booklet

Contributed by Florian Hardwig on Dec 8th, 2012. Artwork published in .
    Endless Possibilities booklet 1
    Photo: Florian Hardwig. License: CC BY-NC-SA.

    Commissioned by Arjowiggins Creative Papers, London-based Blast Design developed a

    worldwide campaign to promote the Conqueror paper range to designers, changing brand perceptions, stimulating creative use and developing sales.

    The campaign centred around a 256 page book containing a free resource of 300 royalty-free illustrations. The illustrations, combined with the vast Conqueror range, provide “Endless Possibilities” to the designer. The book itself demonstrates a creative use of Conqueror and re-introduces the paper to the audience in a new context. A supporting website acts as a portal for designers to view and download the illustrations. A viral email campaign was created to generate awareness and ensured the campaign reached a global audience.

    blast.co.uk

    Endless Possibilities booklet 2
    Photo: Florian Hardwig. License: CC BY-NC-SA.
    Endless Possibilities booklet 3
    Photo: Florian Hardwig. License: CC BY-NC-SA.
    Endless Possibilities booklet 4
    Photo: Florian Hardwig. License: CC BY-NC-SA.
    Endless Possibilities booklet 5
    Photo: Florian Hardwig. License: CC BY-NC-SA.
    Endless Possibilities booklet 6
    Photo: Florian Hardwig. License: CC BY-NC-SA.

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