Bon Appétit, December 2018

The Holiday Special of Bon Appétit magazine from December 2018 makes prominent use of Beatle (Lián Types, 2014), a contemporary homage to bottom-heavy scripts with high contrast like Gonzales Jeanette and Brandywine. In the words of type designer Maximiliano Sproviero:

What if Platt R. Spencer and Charles P. Zaner were born in mid-20th century? What if instead of Beethoven or Chopin they were fan of The Beatles or maybe The Mamas & the Papas? Beatle is what I think those masters would have made with their hands if they were influenced by music of our 60s. Letters shouting for peace, like a true hippie does, with a lot of elegance.

Beatle is paired with words that mix caps from Rui Abreu’s Grifo and its extra condensed companion, Grifinito (R-Typography, 2016–17). The sans serif is Futura PT. The Bon Appétit logo is custom. It was drawn by Tal Leming “for Alex Grossman’s 2011 redesign of the magazine. The initial version of the previous logo was developed by Matthew Lenning and Matthew Carter based on Zuzana Licko’s Mrs Eaves.”

Creative Director: Chris Cristiano
Art Director: Christa Guerra
Designer: Bryan Fountain
Art Assistant: Annalee Soskin
Illustrations: Jaya Nicely
Photography: Alex Lau
Food styling: Susan Spungen
Prop styling: Kalen Kaminski