Founded in 2001, Rational Games provides professional coaching services to select customers worldwide. The unique feature of their method is the playful approach used to teach concrete negotiation skills. In short: playful negotiation training for serious people.
The interaction of unconventional methods and definitive conflict resolution is visualized by a typographic system that combines a classic grotesk typeface with playful letters. The new word mark symbolizes the strategic moves that take place during a negotiation on a subtle, graphic level. Within the word mark and headers, rational arguments alternate with emotional movements. Despite the use of bright red letters – a color known for its association with conflict – its use speaks for the dynamic optimism and friendliness of the new brand identity.