Helvetica (RI), Karmina Sans (GRA), Geneva (tnK) … and what else?
In November 2018, Ariana Grande dropped “thank u, next” — a twinkling, catchy pop song that shimmers with gratitude for her exes, while evolving into an anthem about self-love. The song became sensational overnight, and surpassed 100 million streams on Spotify in just eleven days — making it the fastest song in history to reach that milestone.
This art style was also a perfect setup for her music video released a month later, when Grande re-enacted four early 2000s movies: Mean Girls, Bring It On, 13 Going on 30, and Legally Blonde. The letters reappear on the cover of Grande’s “Burn Book”, but unlike Regina George’s gossip, Grande fills the book with positive traits and fond memories of her exes.
Director: Chris Shelley @Create
Editor: Remington Franklin
Producer: Light Switch Digital