In her bachelor thesis project Slepalyzed, Lisa Ribbers developed the corporate design for a (fictional) healthcare organization that informs about sleep paralysis.
Sleep is an essential part of our lives as it takes up one third of our entire lifetime. The importance of restorative sleep becomes increasingly salient if its occurrence is hindered by sleep disorders. The so called sleep paralysis represents a remarkable form of such a disorder. Although the lifetime prevalence of sleep paralysis approximates 30 per cent in university students and eight percent in adults, it is a mainly unknown phenomenon in the general population. When initially affected, people are often upset by the frightening experience and cannot make sense of it.
The typographic dialogue reflects the contrast of dream and real world in an unobtrusive way.
TheW captivates especially with its high contrast and its striking, sharp angles in combination with the round drop terminals and dots. The mixture of classic roman and contemporary, extravagant details underlines the reference to ancient medical designs without sacrificing modernity.
The Relevant font family “emerged from a typographic attempt to create a font family with a systematic architecture, both in terms of development and design, and, at the same time, maintain optimum legibility and readability.” According to Ribbers,
… this is where the concept of scientific design comes in again, because the focus of font development was its functionality. Its eleven styles provide an optimal basis for the development of a holistic appearance. Distinct variations in tracking and in line spacing, in combination with large differences in font sizes, create many strong contrasts, further underlining the multifarious nature of a sleep paralysis.