1 Comment on “Pinterest (2017–)”
The new wordmark feels way out of place. It’s like a 1960s corporate identity got dropped like a hammer next to this friendly “P” mark and the two look like a hippie and a business executive in line at the grocery store, brought together by circumstance more than mutual agreement.
The image below shows the wordmark from the current Pinterest logo (top) compared to Neue Haas Grotesk Display (Round Dots) 75 Bold, with tightened spacing (–0.45em). P was made much narrower, t bar and arm of r were shortened, and the terminal of s was lowered to align with e. The letterforms of the wordmark also exhibit some bumpy curves (especially notable in n and e). These might have been caused by the SVG conversion.