Amplify Her is a non-profit organization created to address women’s underrepresentation in public office. The visual identity designed by Sam Bumbalo expresses the bold and disruptive mission of the organization.
The wordmark – using Blackletra’s Noka – is bold and straight-forward like the disruptive tone of the organization. Tilting the A creates a megaphone, a metaphor for the organization’s tone and mission.
The titled ‘A’ is the core of the identity. It can be used as a main identifier or be used expressively. When used expressively, it can be used like a more literally like a megaphone to shout statistics and information. The logotype is flexible in order to endorse candidates and display messages.