Serial Killer is the first festival for TV / online series taking place in Brno, Czech Republic. Its visual style, designed by Martin Pecina, was strongly inspired by horror and monster movies of the 1940s and 1950s as well as some ‘film noir’ titles of the same era. That was the reason why TV monoscopes and distortions are accompanied with heavy negative type in diagonal composition, drop shadows and bold underlines.
The partly aggressive and partly playful festival name was supported with striking exclamation marks replacing all I glyphs both in logotype and other texts – typeset with Bauer Grotesk with support from Monolina. Moreover, all Czech diacritical marks were replaced by their ultra-simplified forms, supporting display qualities of the type.