Platform: The Art and Science of Personal Branding by Cynthia Johnson
Source: https://www.cynthialive.com License: All Rights Reserved.
In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. — Cynthia Johnson
Cover for Platform: The Art and Science of Personal Branding by Cynthia Johnson. Published by Ten Speed Press.
Source: https://twitter.com License: All Rights Reserved.
Source: https://twitter.com License: All Rights Reserved.
2 Comments on “Platform: The Art and Science of Personal Branding by Cynthia Johnson”
Wasn’t there a name for when you try to represent what you’re talking about with your formatting? Like if you wrote “big” in big text, or wrote “tall” in a condensed font, or wrote “fat” in Cooper Black.
Good question! At the moment, I can’t think of a specific term … self-referential? typographic onomatopoeia?