DeepCube

DeepCube enables intelligent edge devices to make truly autonomous decisions. DeepCube’s proprietary platform generates neural networks that use up to 100× less processing power and memory, enabling new opportunities.

DeepCube, “The World’s First Edge-focused Deep Learning Platform”, wanted an identity that spoke to their expertise without exposing the details of their approach. The design by Rainfall is built on the correlation between AI and human personality, where people tailor themselves to every individual or situation they encounter, and consistently present that version of themselves at every subsequent meeting.

Various weights of GT America by Grilli Type make up the messaging within the identity, both in all-caps and mixed case. The typography is as varied as the brand mark, mixing multiple weights from thin, to bold, to black. GT America Expanded and Extended offer a wide stance, intentionally contradicting a mark with “deep” in its name to signify that AI doesn’t have to adhere to pre-determined rules

Using deep learning and various inputs, the brand mark reacts to its audience, whether that is a person or situation, and presents a distinct version of itself. It remembers that encounter, and in the case of a repeat meeting will present that stored logo back to its audience. This combination of art and science expresses the power and possibilities of DeepCube’s cognitive computing. See the logo variations at work in the video below. A more extensive description of the project can be read in the case study on Rainfall’s website.