Nintendo Entertainment System consoles and components
Nintendo Entertainment System, 1985
Corporate’s wide stance, simplified forms, and rounded rectangles are strongly associated with 1970s–90s tech. The original Nintendo Entertainment System, and many of its related components, used the typeface for its name and other labeling, copying the ColecoVision from three years before.
Corporate was released in 1971 by Alphabet Innovations, having licensed the design from its creator, Roc Mitchell. Mitchell passed away in 2015 after a 60-year career in commercial art — and his letters printed on millions of electronic gadgets.
Nintendo Entertainment System controller
Nintendo NES Four Score, 1990. This version of Corporate has angled cuts in many of the strokes. It’s available digitally as URW Corporate.
Nintendo Entertainment System, model NES-101, 1993
