1972 George McGovern Campaign bumper stickers
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The pins from this election are a lot of fun.
Typographically a fun name because of the convention of the 'c’ being small even when in all-caps! Looking around campaign images and memorabilia, I see a probably handpainted sign in gaspipe style, a badge and The New York Times going with M’Govern. I think there’s a case for typefaces likely to be used in all-caps having an lower case for problems like this-I do appreciate Journal Sans New Inline having a lower case for this reason.
I don’t know of an extensive discussion of this convention but another prominent M(a)c- politician, Ramsay MacDonald, seems to have generally appeared with his name fully capitalised (here also, and on at least two early biographies), and on the American magazine Time.