A compendium on the tomato’s biodiversity uses the lively cursive of Muriza in combination with its original inspiration, FF DIN.
Denise Meinhardt’s diploma thesis at the Darmstadt University of Applied Sciences dissolves the common cliché of a round, red vegetable and takes a look at the tomato’s biodiversity. The catalogue itself also comes along with a sustainable spirit: it’s printed on wood-free FSC paper with food-certified ink. Further, the envelope can be composted and contains enough seed to grow a new tomato.
In the typographic canon, both the engineered DIN and the slab Muriza are based on a geometric idea and underline the informative part of the Tomaticon. Both fonts provide calmness and clarity through their monolinear stokes. The slab serif Muriza contrasts the static DIN with energetic italics and is used on title, in headlines and interview questions.
Denise: “I’m especially attracted to lower case k. For me, the italics reflect the organic growth of the tomato”