Art directed by VLF Studio, the identity of Italian fashion label Pihakapi is centered around a monogram that is “adaptive, unstable, and alive”. The bold amorphous logo is contrasted with lightweight minimalist typography: All text on the website, in product catalogs and social media graphics is set in a single style of CardinalClassic Mid. The synthetic oldstyle serif from Production Type is used in a single size, with all caps as the sole means for emphasis.
Pihakapi is a modern leather workshop for the future — hybridizing the heritage of a luxurious material with engaged design. A collaboration between the Italian manufacturer Pellemoda and creative director Vejas Kruszewski