Leiden Discoveries, an initiative by Professor Ton van Raan (Leiden University), makes the most important discoveries made in Leiden visible to the general public. From the Leiden Discoveries website:
I make a habit of taking visitors with me on a city walk. And so I too, get to know Leiden better over time. It turns out to be a city with a rich cultural heritage, a city of discoveries. At the same time it amazes me more and more, how little is done with these resources? The next step is logical: transform the walks into a Leiden Discoveries route.
Designed by Just, Leiden Discoveries exists in three forms: an app, signs and a single-page website, describing 28 artefacts and events which can be enjoyed as a game (collecting badges for each of the locations) and as a walking route through Leiden.
With its mix of meandering curves and abrupt stops and turns, Line is a fitting display type choice for a walking route. Its lines are echoed in the Leiden Discoveries logo, that seems to make a slightly confusing attempt at simultaneously referring to light bulbs (ideas), windows (insights), and a key (Leiden’s city symbol). In the app, body text is set in Proxima Nova. The street signs use Gotham.