The understated but luxurious feel of these products is echoed in the brand typography.
3 Comments on “Hard Graft”
Not mentioned is the main logo’s use of Goudy Heavy. Love the site.
Mark — I don’t see any Goudy Heavy, but the logo has changed from FF Zine Serif (shown in this Blog post) to Caslon Graphique…
The image went missing. Here’s the Hard Graft logo based on Caslon Graphique, in two versions. The letter g had to let go of its ear, and the spacing was altered. Caslon Graphique is tricky to space, but the changes are not for the better, cf. ITC’s unmodified digitization below.