A set of small format language guides, developed in collaboration with Te Taura Whiri (The Māori language commission) to engage people with Te Reo Māori (Māori language) in a practical setting, during the 2017 and 2018 “Te Wiki o te Reo Māori” (Māori Language Week).
The posters and cards were distributed at café counters and public transport stations around Aotearoa, designed to make it inviting, clear, and easy to practice Te Reo in your everyday routine.
Te Taura Whiri were open to these resources having their own look and feel, and didn’t specify any typefaces as a mandatory. Egyptienne was chosen for its bold retro charm, and Publica Sans for its classic futura/avant-garde feel. Basic Sans has a nice cheery character and refinement that worked perfectly at the small sizes required.