One Design partnered with our friends at Hopewell Brewing Company to both name and design the packaging and promotional material for one of their latest saison beer creations. Leaning into the concept of our collaboration, “Sum Saison” was developed as a celebration of what happens when you come together, leave ego at the door, mix things up, and create something you couldn’t create on your own. Graphically, the motif is a deconstruction of the One Design logo, and the visual vernacular of a standard Hopewell can.
ABC Dinamo’s Favorit family is the house typeface for the One Design brand—so any and all studio-related communication material embraces it in one way or another.
In the spirit of deconstruction and modular components—celebrated conceptually and visually by the can itself—we leaned into Favorit Mono across the board.