One Design worked closely with restaurateurs Keene and Megan Addington to develop a new seafood restaurant concept in Chicago’s Old Town neighborhood, bringing the spirit of the Maine Coast to the city they call home.
From the brand story to the name, identity, visual expression, and messaging—with Two Lights we created the foundation of a fresh and exciting concept that serves as a respite from the heavy culinary fare Chicago is famous for.
In collaboration with Northworks Architects, we created a seamless translation from graphic expression to the physical space itself.
The dramatic contrast within Oil Can was perfect choice for the core Two Lights wordmark—which celebrates the typographic vernacular of Portland, Maine (a major source of inspiration for the restaurant concept, and the summer how of the Addingtons). However Oil Can on its own—as a display face—was not versatile enough to be used across the various touchpoints of the restaurant, from menus to environmental graphics. Fontsmith’s Sienna—similar in spirit—was our beautiful workhorse counterpart. Atlas Grotesk—classic, no-nonsense and functional—became our choice for the detailed copy. And Atlas Typewritwer became the go-to for the “Seafood & Oysters” byline, bringing a bit of contemporary contrast to the logo lockup itself.