Abbey Road Masters
Abbey Road Masters is a new [launched April 2019] production music label from the renowned Abbey Road Studios. Polytechnic was commissioned to develop a comprehensive identity system including album artwork, promotional print, digital assets and brand merchandise.
The project drew on the rich graphic heritage of library music and resolved in a flexible identity framework with a clean, contemporary feel. The high contrast Beatrice Display forms the basis of a systematic typographic approach to the album artworks. The result is cover art as complementary to contemporary pop as it is to a free jazz or minimal orchestral record. A palette of unusual mid-tones further defines the label while visually distinguishing individual albums within the expanding catalogue.
Launch poster.
Launch poster.
Launch event screenprinted tote bag.
Launch event screenprinted tote bag.
