Identity for Gül Restoran, a new restaurant in Zürich. In Turkish, Gül can mean rose but also laugh (in second person imperative form). The central letter Ü – which is both typical for Turkish and Swiss German – is playfully applied in words on social media, on merchandise and other occasions. The custom drawn logo blends Latin letterforms with Arab characteristics.
The fonts in use are both by Bold-Decisions. They offer a certain attitude with a subtle distinction. One could say that the sans-serif Lars is neutral, universal and leading, offering stability and trust. But then again, the way how we use Lars in the communication doesn’t adhere to the conventions: It stands apart from designs in the proper Swiss style as they can easily be found in Zürich. Further, I was thrilled by gc16 and its fragile organic beauty with futuristic and calligraphic features, which take us to an unknown, foreign, (spicy) place.