Ensuring the highest professional standards of practice in forestry in Ontario for over 60 years, the Ontario Professional Foresters Association (OPFA) are champions of sustainable forest management practices, and caring for our most valuable renewable resource for generations to come.
The new brand identity grew out of exploring the shapes and colours of trees native to Ontario. The O is represented by a simplified deciduous tree, and the A a coniferous tree. The light teal represents the fresh new growth of spring saplings, while the red-orange represents the incomparable autumn colours we enjoy in Ontario. Both of those are complimented by a deep green representing old growth forests and our rich history of forestry.
Styrene A is used for the full name in the logo lockup. The more economically proportioned Styrene B was chosen as text typeface.
As part of the rollout of this refreshed brand, we also launched a new website and membership hub. The website features bold photography and engaging layouts, with subtle animations to bring every page to life. The site is fully responsive, with a focus on usability, accessibility, and performance driven by the diverse membership.