Social initiatives and institutions depend largely on the work of volunteers donating their time to support a cause. But how do you convince somebody to get involved? Certainly not by pretending to know what is good or right for them. That is why we developed a campaign for the Caritas Association and the Diakonie Düsseldorf that asks questions instead of providing ready-made answers – moving beyond clichés and oversimplified answers.
The unusual aesthetics of this campaign stand out in a public space – creating a statement that is simultaneously loud and quiet in its execution. The basis of this effect is the use of “blurred” portraits, which give the campaign posters a poetic aura combined with consciously open questions for the viewer. The aim of the campaign is to trigger personal reflection and thought upon viewing.
The typography uses Nantes Regular & Italic for the questions, paired with small type set in Theinhardt.