Almost all hotels in Kazakhstan’s capital are based on the same international standards, which has created a landscape of anonymous, sterile, and ultimately forgettable overnight stays. The 71°East (Astana’s longitude) would fill a unique niche in this otherwise corporate dominated space: a hotel brand that combines local charm with cosmopolitan elegance. It would offer a cultural hotspot for local residents, business travelers, and backpackers alike – an inspiring point of contact in the world’s second-coldest capital city.
Kazakhstan has a rich cultural heritage and is known for its breathtaking nature. Astana, on the other hand, is known as a modern international business city with dynamic modern architecture. The balance between historical traditions, modern city life, old and new, local and international, has been the breeding ground on which we have developed 71°East’s brand. The entire design system plays with the contrasts of different worlds: The factual Futura meets the playful serif Gza; delicate illustrations meet bold ornamental patterns, elegance and class fuse with humor and wit.