Art direction created in-house and executed by SAM’s design team.
We chose HTF Gestalt as it conveyed the gothic influence of the Pre-Raphaelite era, as well as giving the show a dynamic, contemporary feel. It is paired with Gotham Bold, SAM’s brand typeface.
License: All Rights Reserved.
Digital thumbnail.
Photo: Natali Wiseman. License: All Rights Reserved.
Exterior building graphic.
Photo: Natali Wiseman. License: All Rights Reserved.
Exterior lightbox graphic.
Photo: Natali Wiseman. License: All Rights Reserved.