Abjad Orientation is a Graphic Design MFA thesis designed and written by Mohammed Nassem at the Rhode Island School of Design. The body of work investigates verbal and visual language through a lens of translation, queerness, and diaspora. Abjad Orientations is a process of shifting the focal viewpoint to reorient myself and/or audience and allow for a closer probe of cultural reality. My eclectic identity as a queer, muslim, multilingual Arab living in the United States drives the form and content of the design inquiries to reconcile one or more aspects of selfhood.
The Greta typeface collection – I have used Greta Sans (Latin) + Greta Arabic and Greta Text(Latin) + Greta Text Arabic) – is both beautiful and robust for typesetting this bilingual book which contains a variety of informational, discursive, and poetic writing. The elegant 29LT Zeyn enhances the expressiveness of the content and features distinctive shapes that help illustrate the differences between the Arabic and Latin scripts.