Proto Grotesk was chosen for a series of wine labels designed by Copenhagen-based Studio Tobias Røder. The typeface is used with its alternate single-storey a and g which are accessible via Stylistic Sets 1 and 2.
Anders Frederik Steen makes biodynamic wine. At his chateau in France, he produces some of the purest, most uncompromising wines on the planet. And he likes to do it by hand. This includes the labelling of the bottles, which, to a designer, presents a maddening challenge: What do you do when you can never be sure any of the labels are in the same spot? Or worse still, when they’re all likely to be more or less askew?
Our solution was as simple as it is obvious. We made the labels round. And we kept the typography slanted, circular or upside down, thereby obliterating the concept of straight angles. Now, no matter how you slap them on, you just can’t go wrong.
A blessed side-effect of the circular design is that Anders Frederik Steen’s wines stand out from the crowd. In a world of squares, he is literally the round peg. And wine lovers everywhere seem be taking note.
In collaboration with Anders Frederik Steen, Per Holm Henriksen, Flemming Holm and Søren Rønholt.