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“Taste the Sun” campaign for Sol Cerveza beer

Contributed by Andreas Seidel on Jul 6th, 2019. Artwork published in
November 2018
.
    “Taste the Sun” campaign for Sol Cerveza beer 1
    License: All Rights Reserved.

    Heineken International’s “Taste the Sun” campaign (2018–2019) for their Mexican beer brand Cerveza Sol uses a custom version of the typeface Wood Bonnet Grotesque No. 4 from astype.

    The campaign by J. Walter Thompson also comprised a series of TV commercials. The music for the clips was produced by sonic branding company Amp.Amsterdam who teamed up with Mexican rapper Niña Dioz.

    “Taste the Sun” campaign for Sol Cerveza beer 2
    Source: https://www.youtube.com License: All Rights Reserved.
    “Taste the Sun” campaign for Sol Cerveza beer 3
    Source: https://www.youtube.com License: All Rights Reserved.
    “Taste the Sun” campaign for Sol Cerveza beer 4
    Source: https://www.youtube.com License: All Rights Reserved.
    “Taste the Sun” campaign for Sol Cerveza beer 5
    Source: https://www.youtube.com License: All Rights Reserved.
    “Taste the Sun” campaign for Sol Cerveza beer 6
    License: All Rights Reserved.
    Wood Bonnet is used to announce a competition on the packaging of Sol Cerveza. Spotted in a German supermarket.
    Photo: Andreas Seidel. License: All Rights Reserved.

    Wood Bonnet is used to announce a competition on the packaging of Sol Cerveza. Spotted in a German supermarket.

    “Taste the Sun” campaign for Sol Cerveza beer 8
    Photo: Andreas Seidel. License: All Rights Reserved.

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    • Wood Bonnet Grotesque No.4

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