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Das Giraffenbuch – Mordillo

Contributed by Florian Hardwig on Jul 1st, 2019. Artwork published in
circa 1973
.
    Das Giraffenbuch, 1973.
    Source: https://www.booklooker.de License: All Rights Reserved.

    Das Giraffenbuch, 1973.

    Born in Argentina in 1932, Guillermo Mordillo was one of the most widely published cartoonists of the 1970s. In 1969, he was awarded the Silver Medal at the V International Biennale of humorous designs at Tolentino, and in 1977 he won Best Cartoonist of the year at the Salon International de l’Humour in Montreal. In the years between, the Insel Verlag in Germany published two paperbacks with cartoons featuring giraffes. The cover typography uses the Shadow Italic style of Churchward Marianna. Joseph Churchward’s obese letterforms are a perfect fit for Mordillo’s chunky, bulbous-nosed characters. I only wish Marianna would have been spaced tighter. It looks better with touching letters.

    Mordillo passed away on 30 June 2019.

    Das Giraffenbuch, 1973.
    Source: https://www.booklooker.de License: All Rights Reserved.

    Das Giraffenbuch 2, 1974.

    Typefaces

    • Churchward Marianna
    • Times New Roman

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    1 Comment on “Das Giraffenbuch – Mordillo”

    1. Jul 1st, 2019  11:46 am

      The typeface choice was likely inspired by (or aimed to emulate) the dumpling lettering on previous Mordillo covers. Crazy Cowboy was published by Emme Edizione / Harlin Quist in 1972.

      In 1974, Insel issued Crazy Crazy. Das Dschungelbuch. It later (?) was made available in the UK by Hutchinson (via Gareth Hague).

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