The BET Awards were established in 2001 by the Black Entertainment Television network to celebrate African Americans and other American minorities in music, acting, sports, and other fields of entertainment over the past year. The awards are presented annually, and are broadcast live on BET. The annual presentation ceremony features performances by artists, and some of the awards of more popular interest are presented in a televised ceremony. — Wikipedia
It is a particularly well-suited use of the extra-condensed Grandmaster, as the typeface was partly inspired by hip-hop (for its name as well as for its design), a music genre that is central to the BET Awards.