For the development of the graphic identity of the exhibition, we worked with the Maax Raw typeface in its stencil version, to refer to concepts such as the transport of goods and souvenirs.
For the entry of the exhibition, we developed a montage that simulates a commercial shelf of stencil letters and images from Martin Parr’s photographs. The background wall is covered with a wallpaper that recalls the domestic interiors captured by the early work of this English photographer.
For the exhibition room, Tangrama proposed a color palette based on each of the series included in the exhibition and extended sheets with a laser cut lettering for the holders. Between each series, a blank strip was left on the wall to accentuate the soft color changes.