Every year on a weekend in November, around 100 exhibitors present their works and products at the Potentiale in Feldkirch, Vorarlberg. The Potentiale festival offers a platform for designers to present their works to the public. The focus of the 2017 edition was on typography.
Jost Hochuli and Roland Stieger, two renowned typographers from the close-by St.Gallen in Switzerland, presented at this occasion a booklet named Das Alphabet der guten Nachbarschaft (“The Alphabet of Good Neighbourhood”), which demonstrates their appreciation for the Austrian Vorarlberg region. The booklet was conceived and designed by Jost Hochuli, with texts written by Lena Hopp. It was published in the Reihe Ostschweiz and is available from Verlagsgenossenschaft St. Gallen.
The campaign for the Nachbarschaft project at Potentiale was designed by Alltag. Just like the booklet itself, it uses Jost Hochuli’s typeface Allegra.