SPGD was approached by United Products, makers of designful products for wet areas, to refresh their brand identity and collateral:
This required typeface exploration, animation, printed and digital documents that would unify the vision and aesthetic that United Products needed to portray.
The concept was to find the balance between sleek and playful. The documentation needed to be practical in its legibility whilst adding a little bit of personality and traits the various designers express through their work.
We started by creating a wave animation that was fitting to bathroom products. This was made to move like water but textured like liquified porcelain.
Visual identity, posters, communication by Melbourne-based SPGD. The project is using Lausanne(300) by Nizar Kazan.