To take the Cultural Center (in full: Centre Culturel de l’Université de Sherbrooke) to continue its mission, we have developed a new tailored brand identity. The main guideline of this identity is the game that represents the dialogue between creator and audience.
As an evolution of the old logo, a graphic system based on a typographic game has been developed. The mix of Canela and Faktum evokes a mix between more bold and colorful works with creations that are rather poetic and with attention to detail.
The curved line symbolizes the connection that the cultural center realizes as a performance hall between artists and the public. In communications, this visual identity is rich in meaning and is easily declinable.