The Center for Philosophical Technologies (CPT) is a strategic initiative of Arizona State University and brings together philosophers, designers, artists, scientists and critical and creative practitioners to interrogate, critique, and reconceive the relation between philosophical inquiry and technological development in the 21st century and beyond.
Reflecting the center’s dynamic DIY approach, the logo builds on the acronym (CPT) whereby letters can be arranged freely within the system and are framed by parentheses. Our research into language and expression of ideas through typography led the conceptual rediscovery of parentheses: They allow writers the freedom to provide additional and clarifying information, inserting relevant thought, always providing context and content.
This variable branding system can be used both statically and animated, adapting to various formats and spacial contexts, but moreover it can easily be typed out and used together with research texts, or claims, creating connected streams of thought.
Website: The developed digital experience works with soft animations, blended layers and gradients. Working with abstract images that almost blend in with the background allows readers to think about new associations between the text, background and images. At the same time, we tried to make the vast amounts of texts as accessible as possible, without losing too much of the website’s usability.
Design: Moby Digg (Gabriela Baka, Maximilian Heitsch, Sebastian Haiss)
Development: Sebastian Haiss, Maximilian Heitsch, Korbinian Lenzer, Artur Nagenrauf.
Typeface: Lausanne by Nizar Kazan