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New Aesthetic, The Curation of Independent Type Design

Contributed by Leonhard Laupichler on Aug 19th, 2019. Artwork published in
August 2019
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    New Aesthetic, The Curation of Independent Type Design 1
    Source: https://leonhardlaupichler.com Photo: Leonhard Laupichler. License: All Rights Reserved.

    Typography has always been essential to graphic design. Designers do not only focus on making reading as enjoyable as possible, but also intend to create moods, reflect values and aesthetic impressions with their work. Typefaces hold the power to communicate more than just the words and sentences they spell. So far, most high-quality and approved typefaces are mainly issued by type foundries. In recent years, especially on social media platforms, the genre of independent typeface design by individual non-professionals has emerged. My bachelor’s thesis deals with the curation of typefaces by influential and up-and-coming designers who focus on the aesthetics and emotionally influential power their typefaces hold. New Aesthetic showcases modern typeface design in all its facets; the design is bold, innovative and, most importantly, detached from the conventions of traditional type foundries.

    New Aesthetic, The Curation of Independent Type Design 2
    Source: https://leonhardlaupichler.com Photo: Leonhard Laupichler. License: All Rights Reserved.
    New Aesthetic, The Curation of Independent Type Design 3
    Source: https://leonhardlaupichler.com Photo: Leonhard Laupichler. License: All Rights Reserved.
    New Aesthetic, The Curation of Independent Type Design 4
    Source: https://leonhardlaupichler.com Photo: Leonhard Laupichler. License: All Rights Reserved.
    New Aesthetic, The Curation of Independent Type Design 5
    Source: https://leonhardlaupichler.com Photo: Leonhard Laupichler. License: All Rights Reserved.
    New Aesthetic, The Curation of Independent Type Design 6
    Source: https://leonhardlaupichler.com Photo: Leonhard Laupichler. License: All Rights Reserved.

    Typefaces

    • Nullzehn
    • Neue Haas Grotesk

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    1 Comment on “New Aesthetic, The Curation of Independent Type Design”

    1. Aug 19th, 2019  10:56 am

      On his Instagram account, Leonhard shows a rapid walk-through animation of the book interior:

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