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“…muesch halt i Ryfflihof…” plastic bag

Photo(s) by Buro Destruct. Imported from Flickr on Aug 16, 2019. Artwork published in
circa 1975
.
    “…muesch halt i Ryfflihof…” plastic bag
    Source: https://www.flickr.com Uploaded to Flickr by Buro Destruct and tagged with “herkules”. License: CC BY-NC-SA.

    The Ryfflihof was built in 1928, as one of the first big department stores in the Swiss capital of Bern. Today it’s one of Coop’s five flagship stores in the country. This vintage shopping bag (1970s?) features tightly spaced Herkules, a typeface that originated at the Swiss foundry Haas in 1899. The message in Swiss German translates to “you have to go to Ryfflihof [in order to get these things]”. The bag design itself is repeated in the illustration, but the crop avoids a Droste effect.

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    2 Comments on ““…muesch halt i Ryfflihof…” plastic bag”

    1. Thanks Florian for the tagging on Flickr and posting on Fonts in Use! The Illustration on the plastic bag is signed on the lower left corner by Rosmarie Kiefer.

    2. Thanks for sharing this great example of vintage graphics, and for pointing out the illustrator, Lopetz! I missed the signature.

      In an article in Tagblatt, Rosmarie Kiefer is portrayed as the first woman to have designed the poster for the annual Olma fair in 1975. She was 88 years old when the article was published in 2017. Rosmarie-Susanne Kiefer ran a graphic design studio in Basel, together with her husband Walter Kiefer-Haeflinger.

      Photo: La Bergerie

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