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No. 32 The Old Town

Contributed by Darden Studio on Jan 23rd, 2020. Artwork published in
circa 2019
.
No. 32 The Old Town 1
Source: www.no32theoldtown.co.uk License: All Rights Reserved.

Dapifer Stencil is used for Nº32 The Old Town. The pub in Clapham, London is one of several neighborhood bars conceived by Darwin & Wallace together with Without.

The stenciled oldstyle slab serif by Darden Studio is used for page headers, in center-aligned lines of all caps. It also is specified for headlines. Text is rendered in Adelle Sans by TypeTogether. For the logo and the physical signs, Without went with a different stencil serif, Pochoir by Yanone.

Without elaborates on the concept of “The Address”:

In a city celebrated for its design, it’s odd how many pubs feel formulaic. Frustrated with the abundance of mediocre, identikit “Gastropubs”, Darwin & Wallace founder Mel Marriott wanted to turn unloved and under-performing sites into brilliant local bars: unique spaces which felt like private addresses; hand-picked (sometimes hand-made) style; inspiring all-day food and drink. Without® began with a naming convention that replaced traditional pub connotations with the feel of private addresses. Identities for each space are built around common typographic principles but each is unique.

No. 32 The Old Town 2
Source: www.no32theoldtown.co.uk License: All Rights Reserved.
No. 32 The Old Town 3
Source: www.no32theoldtown.co.uk License: All Rights Reserved.
No. 32 The Old Town 4
Source: www.no32theoldtown.co.uk License: All Rights Reserved.
No. 32 The Old Town 5
Source: without.studio License: All Rights Reserved.
No. 32 The Old Town 6
Source: without.studio License: All Rights Reserved.

Typefaces

  • Dapifer Stencil
  • Adelle Sans
  • Pochoir

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