Design studio MacFadden & Thorpe has recently created the identity for the San Francisco Art Book Fair, which will take place from July 19–21. “This is the first year the organizers have had an outside design studio do the graphics and we’re really happy with how they came out,” says studio co-founder Brett McFadden. “Fun, colorful, weird.” The logo itself is based on the idea of a “sloppy stack of books sitting on the floor,” he adds. As well as creating posters and promo images to be used on social, he’s designing the rest of the fair’s collateral, event signage and merch such as some lovely baseball caps and tote bags. We’re really into the ’60s-ish vibes of the whole thing; and the mixture of strict grids and a bit of loopiness.