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Forge

Contributed by Polytechnic on Dec 19th, 2019. Artwork published in .
    Forge 1
    Photo: Polytechnic. License: All Rights Reserved.

    A comprehensive brand identity for Forge, a new modular housing system developed to support independent living. The identity is heavily type-led, with an uplifting and energising colour palette.

    The F letterform in the wordmark was adapted to optimise legibility at small sizes. An accompanying animated emblem incorporates the accessibility circle from Forge’s architectural plans and references the dynamic, modular nature of the design.

    In line with Forge’s low-impact ethos, supporting print is specified on paper with 100% reclaimed fibre with a unique patination that offsets the vibrant blue edging with a warm, organic tone.

    The project incorporated a logo type treatment and illustrated brand imagery, an interactive visual aid that can be assembled into a 3D scale model, brochure, website, and a brand suite of flexible templates to support social media and brand outreach.

    Forge 2
    Photo: Polytechnic. License: All Rights Reserved.
    Forge 3
    Photo: Polytechnic. License: All Rights Reserved.
    Forge 4
    Photo: Polytechnic. License: All Rights Reserved.
    Forge 5
    Photo: Polytechnic. License: All Rights Reserved.
    Forge 6
    Photo: Polytechnic. License: All Rights Reserved.

    Typefaces

    • Proto Grotesk
    • GT America

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