Brandpad is a service where designers can share, control and modify styles guides and assets with their clients. In September 2019, for their typography showcase month, Brandpad replaced the usual typeface on their website, Graphik by Commercial Type, with a different typeface every week. The idea was to illustrate how changing only its font can affect a visual identity and the feelings that it conveys.
During the first week of September, Brandpad’s website was therefore entirely typeset in Gangster Grotesk, a typeface in three weights that is free for both personal and commercial use. The subsequent weeks, the website was temporarily typeset in Styrene, then in Reader and lastly, in Favorit.
Although it is now back to normal, you can still appreciate the impact that changing its font had on the website’s look and feel.