SailGP
From GBH.London:
SailGP is a revolution in world sailing.
Set to re-define the sport with a completely new global sports series, SailGP features bold, cutting-edge technology and awe-inspiring athleticism, which puts the fan at the very center of the action.
Taking place in some of the world’s most iconic city waterfronts, athletes from rival nations will race head-to-head on the newly developed F50 wingsailed catamarans, which fly above the water on wave-piercing hydrofoils at speeds of over 50 knots (60 mph).Disregarding conventional nautical clichés, the typography-led identity establishes this new championship as a sport for the sports lover and not just the select few. Founders Grotesk is a reflection of SailGP itself — bold and confident yet steeped in history.
