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Studio Hooton

Contributed by Ascend Studio on Sep 12th, 2019. Artwork published in
February 2019
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    Studio Hooton 1
    Photo: Ascend Studio. License: All Rights Reserved.

    Rebrand for Studio Hooton interior design. The firm’s practice can be simply described as arranging elements in space to create surprising and unexpected results. Therefore, our identity solution takes advantage of the even and structural nature of the letterforms in order to reflect this concept. We selected Mabry for its uniform character widths and quirky character, customising the uppercase I for balance.

    Studio Hooton 2
    Photo: Ascend Studio. License: All Rights Reserved.
    Studio Hooton 3
    Photo: Ascend Studio. License: All Rights Reserved.
    Studio Hooton 4
    Photo: Ascend Studio. License: All Rights Reserved.
    Studio Hooton 5
    Photo: Ascend Studio. License: All Rights Reserved.
    Studio Hooton 6
    Photo: Ascend Studio. License: All Rights Reserved.

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    • Mabry

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