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WMA 2019/20 “Light”

Contributed by Eddie Wong on Sep 20th, 2019. Artwork published in
June 2019
.
    WMA 2019/20 “Light” 1
    Source: https://eddiewongyuichung.today Photo: Eddie Wong. License: All Rights Reserved.

    WYNG Media Award (WMA) invites photographers and artists worldwide to respond to the annual theme — “Light”. An exhibition will be held in Hong Kong during April 2020.

    We were commissioned to create the visual identity, campaign, and printed matters. Our goal was to create a striking graphic solution that grounded to the essence of the photography — a moment to be captured through black-and-white visual language and bold typography. English text is set in GT America by Grilli Type. The Condensed Ultra Light sparkled when it was in front of the extreme black-and-white situation, which is elegant and looks contemporary. GT America is paired with Noto Sans TC for Chinese.

    A set of four postcards result the presence of a moment that reflects on the contrasting materiality of the works: heavyweight solid black cardstock and silver metallic ink.

    WMA 2019/20 “Light” 2
    Source: https://eddiewongyuichung.today Photo: Eddie Wong. License: All Rights Reserved.
    WMA 2019/20 “Light” 3
    Source: https://eddiewongyuichung.today Photo: Eddie Wong. License: All Rights Reserved.
    WMA 2019/20 “Light” 4
    Source: https://eddiewongyuichung.today Photo: Eddie Wong. License: All Rights Reserved.
    WMA 2019/20 “Light” 5
    Source: https://eddiewongyuichung.today Photo: Eddie Wong. License: All Rights Reserved.
    WMA 2019/20 “Light” 6
    Source: https://eddiewongyuichung.today License: All Rights Reserved.
    WMA 2019/20 “Light” 7
    Source: https://eddiewongyuichung.today License: All Rights Reserved.
    WMA 2019/20 “Light” 8
    Source: https://eddiewongyuichung.today License: All Rights Reserved.
    WMA 2019/20 “Light” 9
    Source: https://eddiewongyuichung.today License: All Rights Reserved.

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    • GT America
    • Noto Sans

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