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Schuhwaren, Zwickau

Photo(s) by “monsieur ADRIEN”. Imported from Flickr on Sep 24, 2019.
    Schuhwaren, Zwickau
    Source: https://www.flickr.com Uploaded to Flickr by monsieur ADRIEN and tagged with “camellia”. License: All Rights Reserved.

    Sign in Camellia on the façade of a closed-down shoe store in Zwickau, Saxony. Camellia is an all-lowercase/unicase face designed by Tony Wenman and issued by Letraset in 1972. It comes with wide and narrow forms for all letters. This sign exclusively uses the former. The original stub ascenders on h were lengthened for better legibility. The Konsum logo with the K made from a smokestack and a sickle reveals that this store dates back to the GDR days. Documented by Monsieur Adrien in September 2019.

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    3 Comments on “Schuhwaren, Zwickau”

    1. Oct 27th, 2019  12:36 pm

      A showing of Camelia in a Letraset handbook (1985). Numbers and punctuation are shown (and probably offered) in a single width.

    2. Oct 27th, 2019  8:46 pm

      Thanks for posting a glyph set, Matthijs! Interesting to see that Tony Wenman (or Letraset) couldn’t decide on two shapes for the Q, of all letters. It’s a shame that Letraset’s successors didn’t bother to include the narrow forms in the digitization.

      I wonder if the numerals were used a lot. Certainly odd that they are old-style. In the alphabetic characters, extenders are oppressed, but the numerals get to stretch out?!

    3. Oct 27th, 2019  8:46 pm

      Just learned from DDR Reklame that the Konsum logo was designed by Karl Thewalt in 1959.

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